Compensation: 200k+ with flexibility DoE
Keywords: IoT, Cyber, Security, Networking, IDS/IPD, Intrusion Detection, PLC, visibility, threat, intelligence
High-growth start-up with another recent round of funding is looking to revolutionize their brand and messaging with the additional of a skilled and experienced marketing leader. This individual with have an opportunity to put their stamp on the entire business and marketing strategies, from campaigns to websites to content and more! Creativity and ability to be proficient in a dynamic start-up environment are a must!
- Building a high-powered marketing strategy from the ground up. Coming up with a vision and a detailed model for how the business will grow from a small start-up to an enterprise organization.
- Testing and growing new acquisition channels. Coming up with the high level strategy and rolling up your sleeves to do whatever it takes to grow the channel.
- Working alongside product and engineering to come up with experiments aimed at optimizing conversion throughout the entire marketing > product funnel.
- Analyzing the performance of initiatives across marketing. Evaluating the results of campaigns, channels, experiments, and events to determine their ROI and scalability.
- Proven experience in paid marketing (AdWords, etc.)
- Strong analytical chops (Google Analytics, Excel, SQL)
- Proven experience creating content (written, visual, etc.)
- A proven ability to communicate across a multitude of channels and media (copywriting, blog posts, slide decks, videos, internal docs).