Digital transformation is driving demand for professionals with the skills to design and implement this cutting edge technology.
The larger an organisation becomes, the more reliant it is on efficient software solutions. Enterprise solutions are designed to integrate multiples branches of an organisations structure, from accounting to customer relationship management, in order to unlock the power of real time information. With the correct programme and organisation a business can boost its productivity and workflow, decrease human error and streamline processes – ultimately leading to an increase in revenue. With year on year growth frequently exceeding ten percent, the enterprise solutions software market is the fastest growing segment in the IT industry.
Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) are two types of software commonly used by companies to assist in their operations. ERP is a modular software system that integrates the main functional areas of a company’s business processes into a unified system. Worldwide spending on ERP surpassed €74.9bn in 2017 – with the top ten ERP vendors accounting for nearly 37.1% of the market. German multinational SAP led the pack with nearly seven percent market share, followed by Oracle, Intuit Inc, and Microsoft.
While ERP has historically been associated with expensive end-to-end implementations, the implementation of ERP in a business can be invaluable - a report by Aberdeen Group showed that manufacturers who use ERP software increase their inventory accuracy and on-time delivery by 97%, operational costs by 14% and administrative costs by 13%.
A well-crafted CRM strategy is key to satisfying customers - as a tool, CRM software helps businesses build and foster a relationship with their customers that breeds loyalty, improves customer retention and increases the bottom line. After the initial spend on improving CRM, the cost saving will be a key source of revenue for businesses, “55% of consumers would pay more for a better customer experience.”
Companies in the Mittelstand (highly specialised SMEs) dominate Germany’s economic and industrial landscape; creating a diversified SME environment of highly specialised hidden champions with a global market footprint. These SMEs are simultaneously driving demand for software solutions– thereby creating a significant customer base. As well as strong growth prospects, there are also promising opportunities for less established suppliers and market entrants. The most significant market potential exists for expert suppliers of industry-specific software products and services. A study conducted by the European Information Technology Observatory (EITO) revealed German software market revenue
growth of 5.7 percent annualy every year for the last five years to over €19bn . According to Marketline, this growth trend is expected to continue going forward.
Our Berlin based consultants are specialists in their markets, recruiting top talent for leading organisations in the enterprise solutions profession throughout Germany and Europe.
