Creating clarity from chaos, data analysts and scientists hold mass influence as they help companies understand consumer behaviour and support strategic decisions.
Information is the most valuable commodity in the digital age. The continued rise of cloud computing solutions and the digital transformation of nearly all industry sectors make the efficient, real-time management of huge volumes of data a necessity for modern day businesses. Around the globe, the amount of data being created every year is continuing to grow exponentially - according to IBM, 90% of the world’s data was created between 2017 and 2018 alone.
Germany is a big data growth market, according to Bitkom, turnover generated from hardware, software and services for big data applications now exceeds €6bn (2019) – achieving a year on year increase of ten percent. Software companies continue to generate the highest share of big data market turnover, with a forecast nine percent market growth level in 2020, expected to generate revenue share of around €3.1bn.
According to International Data Corporation continued growth is forecast in Germany’s expanding data market, with spending set to rise to more than €7.6bn in 2020, making it continental Europe’s most important big data market. The future looks bright for both individuals and organisations working in the data and analytics sector - according to the German multi-national SAP, “Big revenues are gained from big data.”
Our Berlin based consultants are specialists in their markets, recruiting top talent for leading organisations in the data & analytics profession throughout Germany and Europe.