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How to Write a Great Employer Value Proposition (EVP)

Posted on November 2019

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​German tech companies must battle for top talent. A 2018 report by the Institut der deutschen Wirtschaft (IW) uncovered a gap of over 300,000 vacant positions in the STEM sectors. This indicates a lack of talent available, and companies must compete to win and retain the very best.

The technology sector is currently facing a skills shortage which is shocking companies into reviewing their recruitment and employment branding strategies.

One of the best tools a company has in its recruitment arsenal is developing an attractive and strong Employer Value Proposition (EVP); a statement aimed at attracting high quality talent suited to the values of the company.

This article runs through how to craft a great EVP, from collecting information from stakeholders to distilling a company culture into a short, punchy statement.

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In this article